According to the 2018 Profile of Home Buyers and Sellers, 84% of the buyers surveyed found a floor plan very useful or somewhat useful during their home search process.  When it comes to viewing real estate photos online, it can be difficult for buyers to see how the images fit together to represent the whole house. This is especially the case when the property is empty. With a floor plan, buyers can piece together the photos and property in their mind. The floor plan helps buyers to see where rooms are located in context to one another, and how the property “flows”. It also gives the buyer an idea of important details, such as the number of windows in each room, the way in which the space is oriented, and how much storage space is available. This is an important advantage because buyers are more likely to choose to view a property that already “makes sense” to them thanks to the connection between the photos and the floor plan.  When marketing to out-of-town buyers, floor plans are an invaluable tool for communicating how the property “comes together”, helping to make these buyers more comfortable with buying a property they haven’t viewed.