Free script library

10 listing-video scripts
you can shoot tomorrow.

Copy, edit your details, walk through, post. The scripts that have actually been shot for Cineminn agents — paste-ready. If you want us to shoot the video too, we're at the bottom.

How to use these scripts

1.

Pick the script that matches your moment (new listing, just sold, market update, hood tour).

2.

Copy. Replace the bracketed [PROPERTY], [CITY], [PRICE] etc. with your actual details. Read it once out loud — adjust if a phrase doesn't sound like you.

3.

Phone vertical, daylight, talking-head or walkthrough. 60-90 seconds. Don't try to nail it in one take — shoot 3-5, splice the best.

1. New listing walkthrough · 60-90s

For: just-listed listing

Best for the day the listing goes live on MLS. Posts to your IG Reel + Facebook + LinkedIn + email blast same day. Drives Zillow clicks.

[Open — outside, on the front walk, looking at the house]
"Just listed in [CITY] — [BEDROOMS] bed, [BATHS] bath at [ADDRESS]. Let me show you why this one's not gonna last."

[Cut to interior — main living room]
"What I love about this house: [MOST DISTINCTIVE FEATURE — natural light, the kitchen island, the lake view, the basement, etc.]. You don't see this in most [CITY] homes at this price."

[Cut to kitchen or primary bedroom]
"[ONE SPECIFIC DETAIL — quartz countertops, walk-in closet with built-ins, the heated garage, etc.]. The seller put real money into this — it shows."

[Cut to backyard / garage / view]
"And the [BACKYARD/GARAGE/SCHOOL DISTRICT/COMMUTE]. If you're [TARGET BUYER — first-time buyer, growing family, downsizer], this is your shot."

[Close — back to talking head]
"[PRICE]. Open house [DATE]. DM me to walk through privately or save my number for when you're ready. — [NAME], [BROKERAGE]."

2. Just-sold celebration · 30-45s

For: closing day or 24h after

Posts the day you close. The shortest, highest-engagement format — celebrates a win and quietly markets you to every other potential seller in your feed.

[Open — outside the house, holding the SOLD sign or in front of it]
"Just closed on [ADDRESS] in [CITY]. Listed at [LIST PRICE], sold at [SALE PRICE] in [DAYS] days."

[One sentence on what worked]
"What got it sold: [PHOTOS / VIDEO / STAGING / PRICING / FAST RESPONSE]. The seller and I aligned on it from day one."

[Close — talking head]
"If you're thinking about selling in [CITY] this year, the prep starts before the listing goes live. Save my number — happy to walk through what your house would do at today's market."

3. Neighborhood market update · 45-60s

For: monthly recurring

Becomes your most-saved video. Sellers in the neighborhood see this every month and remember your name when it's time to list.

[Open — talking head, outdoor, recognizable [CITY] backdrop]
"[CITY] [MONTH] update. Three things sellers and buyers should know."

[Number 1]
"One — [CURRENT MEDIAN PRICE OR INVENTORY STAT]. That's [UP/DOWN] [%] from last month. Translation: [WHAT IT MEANS — buyers have more leverage now / sellers should price aggressively / etc.]."

[Number 2]
"Two — [DAYS ON MARKET STAT]. Houses priced right are moving in [N] days. Houses priced [N]% over comps are sitting [M] days. The price-it-right gap is widening."

[Number 3]
"Three — [INTEREST RATE / SEASONAL DYNAMIC]. If you're thinking about [BUYING/SELLING] in the next 90 days, [SPECIFIC ACTION — get pre-approved now / get a CMA before you commit]."

[Close]
"That's [CITY] this month. Drop a comment with your address if you want a 30-second take on what your house is worth right now."

4. New agent intro / re-intro · 60s

For: career launch, brokerage change, or quarterly re-intro

Pin to your IG/LinkedIn. The "who I am, what I do, who I do it for" video that runs as your default callsign for new followers.

[Open — talking head, daylight]
"I'm [NAME], [BROKERAGE] real estate agent in [CITY/AREA]. If we haven't met — quick context."

[The story]
"I [CAREER ORIGIN — got my license in [YEAR], moved here from [WHERE], spent [X] years in [PRIOR CAREER] before this]. I do this because [GENUINE WHY — buyers were getting talked over, sellers were leaving money on the table, I wanted to build something local, etc.]."

[Who you serve]
"I work with [SPECIFIC NICHE — first-time buyers in [CITY], move-up sellers in [SCHOOL DISTRICT], luxury at the lake, etc.]. If you're [SITUATION], I'm probably worth a 15-min call."

[Close]
"My number's in the bio. Save it. When you or someone you know is thinking about [BUY/SELL], that's when it matters."

5. Open house teaser · 15-20s Reel

For: 24h before open house

Single hook + single shot of the best room. Ultra-short. Drives Saturday morning open-house attendance.

[Hook — first 2 seconds, big visual]
"Open house tomorrow. [ADDRESS]. Here's the room you'll wanna see first."

[Single hero shot of the best room — kitchen, primary suite, lake view, etc.]
"[ONE-SENTENCE HOOK — Built-in espresso bar / floor-to-ceiling windows on the lake / primary suite with the cleanest closet I've ever seen]."

[Close — overlay text only, no audio]
"[DATE] [TIME RANGE]. [ADDRESS]. [PRICE]. Bring your buyer."

6. Price drop / back on market · 45s

For: relist or price reduction

Hardest video to shoot — most agents skip it. Don't. The agents who relist with conviction win sellers later.

[Open — talking head, in front of the house]
"Real talk — [ADDRESS] is back on the market at a new price."

[The honest read]
"[NEW PRICE] is now $[AMOUNT] under the original list. Why now: [HONEST REASON — market shifted, buyer pool is different in [SEASON], comps came in lower than expected]. The seller is motivated and ready to move."

[The reframe]
"What hasn't changed: [POSITIVE — the kitchen, the location, the lot, the schools]. Same house, sharper price."

[Close]
"If you held off because of price, this is your second look. DM me for a private showing this weekend."

7. "I have a buyer for…" · 30s

For: buyer-need broadcast (best-kept secret in agent video)

Most agents never shoot this. The ones who do source off-market deals every quarter. Run weekly during peak season.

[Open — talking head, in your car or office]
"I have a buyer. They're looking specifically for: [3-4 BEDROOM IN [CITY/SCHOOL DISTRICT], BUDGET UP TO [PRICE], NEEDS A [GARAGE / FENCED YARD / ETC.], OK WITH SOME WORK]."

[The hook]
"They're pre-approved, they're patient, and they want something that's not on the market yet. If you know someone who's been thinking about selling but hasn't pulled the trigger, this is the easy way."

[Close]
"DM me the address. We'll do a private walkthrough, no commitment, no listing required."

8. Neighborhood tour · 60s

For: relocation buyers + brand-builder

Best evergreen video you'll ever shoot. Pin it; relocation buyers Google "moving to [city] real estate agent" and find this.

[Open — recognizable city landmark]
"30-second tour of [CITY] — for anyone thinking about a move."

[Walk + 4 quick stops]
"[STOP 1 — coffee shop / brewery / park]. This is where everyone in [CITY] meets up Saturday mornings."
"[STOP 2 — restaurant row / main street]. Fridays after work, this place is full."
"[STOP 3 — school / lake / trail system]. The reason most people stay in [CITY] longer than they planned."
"[STOP 4 — your favorite hidden detail — a view, a path, a shop]. The thing locals don't tell you about until you're already here."

[Close]
"That's [CITY]. If it sounds like home, my number's in the bio. — [NAME], [BROKERAGE], [CITY] real estate agent."

9. Seller prep tip · 45s

For: weekly tip series

Builds you as the local expert. One tip per week for 12 weeks = 12 evergreen videos that work for years.

[Open — talking head, in a kitchen or living room]
"[TIP NUMBER] of my [TOTAL] [SEASON/MARKET] seller-prep tips. This one costs you [DOLLAR AMOUNT] and adds [DOLLAR AMOUNT] to your sale."

[The tip]
"[SPECIFIC TACTIC — pressure-wash the deck, replace cabinet hardware, paint the front door, declutter the garage]. Most sellers skip this. The ones who do it stand out in photos and showings."

[The why]
"Why it works: [EVIDENCE — buyers spend 3 seconds on the photos before deciding to tour, the front door is the first thing in the listing photo, etc.]."

[Close]
"Save this if you're thinking about selling in the next [3-6] months. DM me for the full prep list."

10. Why I do this (founder note) · 60s

For: pinned post, About page, listing presentation leave-behind

The video that lives forever. Sellers watch this before signing the listing agreement. Make it once; use for years.

[Open — quiet, talking head, no music]
"I'll give you 60 seconds on why I do this — and you can decide if I'm the right agent for your sale."

[The story]
"[ORIGIN — a specific moment that mattered. Lost your own offer, watched a family member get stuck with a bad agent, switched careers from [X] because real estate let you [Y].]"

[The standard]
"What that means for your sale: [THREE SPECIFIC PROMISES — I answer my phone same day, I don't double-end, my photos are pro every time, I won't take a listing I don't believe in, etc.]."

[The close]
"If those sound like the agent you want representing your house, my number's [NUMBER]. The first 20-minute call is on me — and you'll know in 5 if it's a fit."

11. Listing-presentation closer · 60s

For: send to seller 24 hours before the appointment

Walks into the meeting already in their head. Most agents show up with a deck — you show up with a video they already watched. They call the others to cancel.

[Open — talking head, addressing the seller by name]
"[SELLER NAME] — I know you're meeting with two other agents this week. Take 60 seconds before our chat tomorrow."

[The thesis]
"Here's what's different about how I'd list your home at [ADDRESS]. The other agents will show you a market analysis and a marketing plan. I'm bringing both — plus this: a cinematic video of your home, drone shots, a 3D tour, a property website. All inside the listing fee. Delivered before we hit MLS."

[The proof]
"[ONE SPECIFIC RECENT WIN — 'Last month I sold a [STREET] listing in [DAYS] days at [%] over list. The video had [VIEW COUNT] in week one.']"

[The close]
"That's the difference. See you at [TIME]."

12. Buyer-needs match · 30s

For: weekly Story / Reel — pulls listings out of the woodwork

The "I have a buyer for…" video, but specific. Best for capturing pre-MLS inventory from FSBO and pocket listings. Run weekly during peak.

[Open — quick walking shot in the buyer's target neighborhood]
"Looking for a [BR/BA / SQFT / PRICE BAND] in [SPECIFIC NEIGHBORHOOD] for a serious buyer."

[The specifics]
"They want [3 NON-NEGOTIABLES — ranch-style, walkable to [LANDMARK], finished basement, etc.]. Pre-approved. Flexible on closing. Will write today if it's the right house."

[The ask]
"If you know someone thinking about selling — even maybe — DM me. We can do a quiet showing before it ever hits MLS. — [NAME], [BROKERAGE]."

13. Photo-day seller prep · 45s

For: text to your seller 48 hours before the shoot

Saves the listing photos. Sellers panic-clean wrong. This 45-second video tells them exactly what to do — and your photographer doesn't have to coach them on-site.

[Open — phone, vertical, talking head]
"Photo day is [DAY/DATE]. 5 things that make the biggest difference in your photos."

[The 5 quick tips]
"One: clear every flat surface. Counters, dressers, nightstands. Less is always more in photos."
"Two: open every blind and turn on every light. We want max brightness."
"Three: hide trash cans, pet bowls, magnets, kids' art on the fridge."
"Four: remove cars from the driveway and street in front of the house."
"Five: make every bed perfectly. Hospital corners. Pillows fluffed. The bedrooms photograph harder than you'd think."

[Close]
"That's it. The crew arrives at [TIME] and we'll have the photos in your inbox by 9 AM the next day. Text me if anything changes."

14. Weekly market snapshot · 45s

For: every Monday, on a fixed schedule. Authority compounds.

Three numbers, three takeaways. The agent who posts this every Monday for 12 weeks becomes the market voice in their zip code. Fixed format. Easy to shoot in 10 minutes.

[Open — same backdrop every week, makes you instantly recognizable]
"[CITY/ZIP] real estate, week of [DATE]. Three numbers."

[The three numbers]
"One: [#] new listings hit the market. [Up/down] from last week. [One-line context — buyers have more choice / sellers should price tighter / etc.]."
"Two: [#] homes went pending. Median days-on-market: [#]. [What this signals — strong demand band / starting to slow / seasonal shift / etc.]."
"Three: median sale-to-list ratio: [%]. That tells you [INTERPRETATION — sellers are still getting list, buyers are negotiating, etc.]."

[Close]
"If you're thinking about a move in [CITY/ZIP], DM me 'numbers' and I'll send the full breakdown by neighborhood. — [NAME]."

15. Relist with new media · 45s

For: any listing that didn't sell on round 1. Reframes the relist.

A relist with the same photos screams "nothing changed." A relist with a fresh video + drone + Matterport screams "this listing got serious." Use this script to announce.

[Open — at the property, fresh exterior shot]
"This [BEDS/BATHS] in [NEIGHBORHOOD] is back on the market. Here's what we changed."

[The changes]
"New price: [PRICE]. New media — full cinematic video, drone, 3D tour, refreshed photos. Same incredible house. Better marketing."

[The opportunity for buyers]
"For buyers who saw this in [PRIOR MONTH] and walked away because of [SPECIFIC OBJECTION — interest rates, timing, the prior price], the math just changed. Worth a second look."

[Close]
"DM me 'second look' for the full new package. — [NAME], listing agent."

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