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Building a photography business plan

Updated: Jun 29, 2023

A business plan is a detailed document that outlines the goals, strategies, and actions a business will take to achieve success. It provides a roadmap for the business, and it can help the business owner to secure funding, attract investors, and make informed decisions. A business plan for a photography business might include the following elements:

Executive summary

This is a brief overview of the business, including its mission and vision, its target market and unique selling proposition, and its financial goals and projections.

Company Overview

This section provides more detailed information about the business, including its legal structure, ownership, location, and history. It also includes information about the business's management team and key personnel.

Market analysis

This section examines the photography market, including its size, growth rate, and trends. It also includes an analysis of the business's target market, including its demographics, needs, and preferences.

Products and services

This section describes the photography services the business will offer, including the types of photography, the prices, and any special features or packages. It also includes information about how the business will differentiate itself from competitors.

Marketing and sales

This section outlines the business's marketing and sales strategies, including how it will reach and attract potential clients, how it will retain existing clients, and how it will handle sales and customer service.


This section includes the business's financial projections, including its income statement, balance sheet, and cash flow statement. It also includes information about the business's funding requirements and any investments or loans it has secured.

Building a photography business Plan
Photography Business Plan

Overall, a business plan for a photography business should provide a clear and detailed overview of the business, its market and products, its marketing and sales strategies, and its financial projections. It should be well-researched and well-written, and it should provide a realistic and achievable plan for the business to achieve success.

- Julian Lundgren, Owner.

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