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Call reluctance: How do I as a salesperson, get over ?

Updated: Jun 28, 2023


Call reluctance, or the fear of making sales calls is a common challenge for many salespeople. Here are a few potential strategies for overcoming call reluctance:

  1. Identify and challenge your negative beliefs about sales calls. Many people have negative beliefs about sales, such as the belief that they will be seen as pushy or annoying. Challenge these beliefs by reminding yourself that making sales calls is a necessary part of your job and that your goal is to provide value to your potential customers.

  2. Focus on the benefits for the customer. Instead of thinking about how you will benefit from making the call, focus on how the customer will benefit from the product or service you are selling. This can help you approach the call with a customer-focused mindset, which can make the conversation more engaging and enjoyable for both you and the customer.

call reluctance-sales person afraid of phone call
Call reluctance

3. Practice and prepare. The more you practice making sales calls, the more comfortable you will become. Consider role-playing with a colleague or friend, or try making some "cold" calls to practice your pitch and improve your confidence.

4. Take care of yourself. Physical and mental fatigue can make call reluctance worse. Make sure to take care of your physical and mental health by getting enough sleep, eating well, and engaging in activities that help you relax and recharge.

5. Seek support. If you are struggling with call reluctance, consider seeking support from a mentor or coach who can help you develop strategies for overcoming your fears and becoming more confident on the phone.

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