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What exactly do virtual tours entail in the context of real estate?

Updated: Oct 12, 2023

Virtual tours in real estate are immersive and interactive digital experiences that allow potential buyers or renters to explore properties remotely. These tours use advanced technology to provide a 360-degree view of a property, allowing viewers to virtually "walk through" and examine the interior and exterior of a home, apartment, or commercial space as if they were physically present.

Key features of virtual tours in real estate include:

Virtual tours capture panoramic images of each room and outdoor spaces, providing a comprehensive view of the property. Viewers can look up, down, and all around to get a sense of the property's layout and features.


Many virtual tours are interactive, allowing viewers to navigate through the space at their own pace. They can move from room to room, zoom in on specific details, and even interact with embedded multimedia elements like videos, descriptions, and floor plans.

Immersive Experience

Virtual tours aim to create an immersive experience that simulates being physically present on the property. This can help potential buyers or renters get a better feel for the space and make more informed decisions.


Virtual tours can be accessed from various devices, including computers, smartphones, and virtual reality headsets. This accessibility makes it convenient for a wide range of prospective buyers or renters to explore properties remotely.

Time and Cost Savings

Virtual tours save time and resources for both real estate agents and potential clients. Buyers can narrow down their options and prioritize properties they are genuinely interested in, reducing the need for physical visits.

Real estate agents and property sellers use virtual tours as a powerful marketing tool to attract prospective buyers or renters. It sets their listings apart from the competition and demonstrates a commitment to transparency.

There are different types of virtual tours, ranging from basic 360-degree photo tours to more advanced options with interactive features and detailed information. Some virtual tours are created using specialized cameras and software, while others can be generated using smartphone apps or 360-degree cameras. These tours have become increasingly popular in the real estate industry as they provide an engaging and convenient way for potential buyers and renters to explore properties from the comfort of their homes.

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