★ Cineminn Listing Playbook

The Listing
Lead Multiplier

A step-by-step 14-day system that turns every listing into a multi-channel lead generation machine — with 9 video scripts, a full content calendar, and a day-by-day tracker.

Access the Playbook ↓ Explore Done-For-You
14
Day System
1
$50 Ad Play
9
Scripts
5+
Lead Goal
🎬
Video-First
Max out your media ROI
📅
Day-by-Day
No guessing allowed
💰
The $50 Ad
Gate your HD assets
🤝
Value Adders
We can do it for you
Step 01

The 14-Day Content Calendar

Four phases, each with a clear goal. Replace all [brackets] with your listing details before you begin.

1
Days 1–3
Pre-Launch — Build Anticipation
🎯 Collect early interest before MLS goes live
DayPlatformContent AngleAssetCTA
1
IG StoryFB
"Something special is coming to [Neighborhood]… 👀" — blurred exterior teaseExterior (blurred)Save / react for updates
2
IG ReelTikTok
15-sec walkthrough teaser: "New listing dropping Friday. Sneak peek…"Short walkthrough clipSave + share / comment "INFO"
3
EmailIG Feed
"COMING FRIDAY: Stunning [bed/bath] in [Area]. Want early access? Reply YES"Photo carouselReply "YES" or DM for early access
2
Days 4–7
Launch Week — Maximum Exposure
🎯 Hit every platform with different angles
DayPlatformContent AngleAssetCTA
4
All Channels
LAUNCH: Full details + emotional story. "It's finally here! [Address] is live."Hero photo + captionLink in bio — book your showing
5
IG ReelYT Shorts
Just Listed walkthrough (45–60 sec): "Let me show you why this one won't last…"Walkthrough videoDM "TOUR" for a private showing
6
IG StoryFB Story
BTS: "Here's what went into preparing this home for market" — staging + shoot dayBTS photos/clipsPoll: "Would you live here? 🏠 Yes / Hell yes"
7
LinkedInFB
Neighborhood spotlight: "Why [Neighborhood] is perfect for [buyer type]"Market data + listing photoShare with someone looking in this area
3
Days 8–11
Nurture Phase — Keep the Momentum
🎯 Drive engagement + build open house buzz
DayPlatformContent AngleAssetCTA
8
IG FeedEmail
Feature highlight: "The kitchen at [Address] is a chef's dream. Here's why…"Kitchen close-up"What's your must-have kitchen feature? Comment ↓"
9
TikTokIG Reel
"3 Things Buyers Love About This Home" — quick cuts with on-screen textVideo montageSave + tag someone who needs to see this
10
IG Story Poll
"Which room is YOUR favorite? 🛋️ Living room or 🍳 Kitchen?"Two room photosVote on poll → DM winner with listing details
11
FBEmail
"Open House This Saturday 1–3pm! Comment 'INFO' for address + details"Invitation graphicComment "INFO" or RSVP via FB Event
4
Days 12–14
Conversion Push — Drive Offers
🎯 Turn interest into showings into offers
DayPlatformContent AngleAssetCTA
12
IG StorySMS
"Open house in 2 days! Want a private showing before the crowd? DM me." + countdownCountdown StoryDM "PRIVATE" for early showing slot
13
All Platforms
Day-of reminder: "Open house TODAY 1–3pm at [Address]. See you there! 🏠" + IG LiveExterior + IG LiveDrop address in comments + Google Maps link
14
IG StoryEmail
Follow-up: "Thanks to everyone who came! Didn't make it? Here's the virtual tour…"Thank-you graphic + video linkDM/reply for showing → "Who do you know looking in this area?"
Step 02

Video Scripts (The 9 Core Plays)

Nine advanced, ready-to-record scripts covering every listing scenario. Hook → Body → CTA, every time. Never guess what to say on camera again.

Script 1: Coming Soon

30–45 seconds
🎬 Hook — First 3 Seconds
"I can't show you everything yet… but here's what I CAN tell you."
Deliver to camera, lean in slightly. Pause after "yet."
📖 Body
"A stunning [bed/bath] home is hitting the market in [Neighborhood] this [Day]. It's got [unique feature 1], [unique feature 2], and it is competitively priced for the area. If you've been waiting for the right home in this neighborhood — this might be it."
📢 CTA
"Want early access before it goes live? Send me a DM or drop 'INFO' in the comments and I'll reach out directly."
Text overlay: "DROPPING [DAY] — COMMENT INFO 👇"

Script 2: Just Listed

45–60 seconds
🎬 Hook — First 3 Seconds
"This is the one you've been waiting for. Let me show you why…"
Start walking toward the front door as you say this.
🚶 Walkthrough
"Welcome to [Address]. As soon as you walk in, you'll notice [feature]. The kitchen has [details], ideal for relaxing or entertaining. Upstairs, the [bedrooms/master suite] offer [benefit]. And the backyard? [Highlight outdoor space]."
📢 CTA
"This won't last long at [Price]. Link in bio to schedule your showing — or DM me 'TOUR' right now and I'll get you in this week."
End on exterior or best feature hero shot.

Script 3: Price Reduction

30 seconds
🎬 Hook — First 3 Seconds
"Big news on [Address]…"
Keep this energized — frame it as an opportunity, NOT desperation.
📖 Body
"We just adjusted the price to [New Price] — that's [Amount] below where we started. If you were on the fence, now's your chance. [Highlight 1–2 best features] are still there, and now the value just got even better."
📢 CTA
"Showings available this weekend. Drop 'SHOW' in the comments or send me a message — let's get you in."
Text overlay: "NEW PRICE: $[X] 🔥 COMMENT SHOW"

Script 4: The Neighbor Hack

45 seconds
🎬 Hook — First 3 Seconds
"Do you live near [Street Name] or [Local Landmark]? You're about to get a new neighbor."
Run this as a targeted FB/IG ad dropped a 15-mile radius around the listing.
📖 Body
"We just listed this incredible [Bed/Bath] home right around the corner from you at [Address]. Since you already live here and love the area, we wanted to give you the first chance to welcome a new neighbor. Do you have a friend, family member, or coworker who's been trying to get into [Neighborhood]?"
📢 CTA
"Tag them in the comments below or DM me 'NEIGHBOR' and I'll send you the private walkthrough link before Sunday's open house so they can see it first."
Text overlay: "TAG A FRIEND WHO NEEDS TO MOVE HERE 👇"

Script 5: The Green Screen Market Update

30–45 seconds
🎬 Hook — First 3 Seconds
"If you're looking for a home in [City], you need to see what's happening right here."
Use the TikTok/IG Green Screen filter. Stand in front of a Zillow Map or a local market chart. Point at the screen.
📖 Body
"This specific pocket? Homes are selling in under [X] days, and inventory is historically low. But we just secured a listing right in the heart of it at [Address]. It features [Highlight 1 killer feature, e.g., a fully remodeled kitchen/huge backyard]."
📢 CTA
"If you want to beat the crowd, drop 'MAP' in the comments and I'll send you the exact listing details and the price before it hits the major portals."
Text overlay: "COMMENT 'MAP' FOR EARLY ACCESS 🗺️"

Script 6: The "Off-Market" Tease

15–30 seconds
🎬 Hook — First 3 Seconds
"I am standing inside a home right now that Zillow doesn't even know about yet."
Hold the phone selfie-style. Look like you're letting them in on a secret.
📖 Body
"Look at this [Show feature - e.g., kitchen island/view]. The sellers are still putting the final touches on it, but it officially goes live on [Day]. It’s a [Bed/Bath] in the highly desired [Neighborhood] area."
📢 CTA
"If you want the price, the address, and the photos before anyone else sees them, reply to this video with 'SNEAK PEEK' and I'll text it to you."
Text overlay: "SECRET LISTING 👀 REPLY 'SNEAK PEEK'"

Script 7: Open House FOMO

20–30 seconds
🎬 Hook — First 3 Seconds
"Clear your schedule for Saturday between 1 and 3 PM."
Look directly into the lens. High energy. No intro.
📖 Body
"Because if you are looking to live in [Neighborhood], you need to see [Address]. We are opening the doors for exactly two hours this weekend. This [Bed/Bath] home features [Highlight 1 killer feature] and presents a massive opportunity."
📢 CTA
"Don't wait in line. DM me 'RSVP' and I'll send you the address and bump you to the VIP showing list."
Text overlay: "OPEN HOUSE THIS SATURDAY 🏠 COMMENT RSVP"

Script 8: The Lifestyle Hook

45–60 seconds
🎬 Hook — First 3 Seconds
"Imagine waking up here..."
Start the video pointing OUT the window, at the view, or on the patio. Turn camera to yourself after.
📖 Body
"Everyone talks about beds and baths, but let's talk about the lifestyle. At [Address], your morning starts with [coffee on this deck/walking to this park]. The [Feature] isn't just a room; it's where you'll host your next big gathering. It’s the ultimate [Entertainer's/Family/Downtown] layout."
📢 CTA
"If you want a home that upgrades your lifestyle, you need to see this. Comment 'LIFESTYLE' below and I'll send you the cinematic tour."
Text overlay: "COMMENT 'LIFESTYLE' FOR FULL TOUR ✨"

Script 9: The Community Tie-In

30–45 seconds
🎬 Hook — First 3 Seconds
"Everyone knows [Local Landmark/Coffee Shop], but did you know you could live 3 blocks away?"
Start the video standing OUTSIDE the local landmark holding a coffee.
📖 Body
"Location is everything, and [Address] puts you right in the center of [Neighborhood]. After grabbing your morning coffee, you walk back to [Feature of Home]. It’s a [Bed/Bath] that gives you the best of city convenience and neighborhood quiet."
📢 CTA
"Listings in this pocket rarely hit the market. Comment 'LOCATION' for the price and the address."
Text overlay: "LIVE IN [NEIGHBORHOOD] 📍 COMMENT LOCATION"
Step 03

Day-by-Day Gantt Tracker

Tap any checkbox to mark a task done. Print or screenshot for each listing. Every task has a phase, channel, and asset requirement.

✓DayTaskChannelAsset NeededProgress
Phase 1 — Pre-Launch (Days 1–3)
1Teaser Story + notify sphere via text
IGFBSMS
Blurred exterior
2Record + post Reel teaser. Tag location. Trending audio.
IGTikTok
15-sec clip
3Send "early access" email. Collect replies. Build interest list.
EmailIG Feed
Photo carousel
Phase 2 — Launch Week (Days 4–7)
4LAUNCH — Post across all platforms. Update MLS + Zillow. Pin Reel to top.
All
Hero photo + caption
5Post Just Listed video. Respond to all comments + DMs within 2 hours.
IGYT Shorts
Walkthrough video
6Share BTS content. Humanize the process. Show your face on camera.
IG StoryFB Story
BTS photos/clips
7Post neighborhood + market context. Position yourself as local expert.
LinkedInFB
Market stats + photo
Phase 3 — Nurture (Days 8–11)
8Highlight one standout feature with a close-up high-quality photo.
IG FeedEmail
Feature close-up
9Post quick-hit video (under 30 sec). Snappy and scroll-stopping.
TikTokIG Reel
Video montage
10Run engagement post (poll/question). Respond to every interaction.
IG Stories
Two room photos
11Promote open house. Offer private showings for early birds.
FBEmail
Invitation graphic
Phase 4 — Conversion Push (Days 12–14)
12Countdown to open house. DM anyone who showed interest but hasn't booked.
IG StorySMS
Countdown sticker Story
13Day-of open house promo. Go LIVE on IG. Post Stories throughout the event.
All
Exterior + IG Live
14Follow up with attendees. Share virtual tour for no-shows. Ask for referrals.
IG StoryEmail
Thank-you graphic + link

💡 Tip: Screenshot or print this tracker and tape it to your desk for each new listing.

Step 04

Platform-Specific Tips

Each platform has a different algorithm, audience, and native format. Adapt your content — don't just cross-post the same caption everywhere.

📸

Instagram

  • Reels: 15–45 sec, trending audio, fast cuts, on-screen text
  • Feed: carousel posts (swipe through rooms), detailed captions
  • Stories: BTS, polls, countdowns — 3–5x/day during launch week
  • Pin your Just Listed Reel to your profile top
  • Always use location tag + 3–5 local hashtags
👥

Facebook

  • Longer captions work here — tell the full story
  • Post to business page + personal profile + local groups
  • Create a Facebook Event for your open house
  • Boost your launch post for $5–10 to reach local buyers
  • Respond to every comment — FB rewards conversation
🎵

TikTok

  • Hook in the very first second — no intros, no "hey guys"
  • Fast-paced, personality-driven — authenticity beats polish
  • Use trending sounds to get pushed by the algorithm
  • Selfie-style videos often outperform produced ones
  • Add property address + neighborhood for local SEO
▶️

YouTube Shorts

  • Re-purpose your IG Reel directly — same video, separate upload
  • Keyword-rich title: "[City] Home For Sale — [Address]"
  • Shorts drive traffic to your longer property tour videos
  • Great for long-term SEO — your listing stays searchable
✉️

Email

  • Subject line: curiosity or urgency — "Coming Friday: [Neighborhood]"
  • Keep body short; link to full listing or video
  • Always include one CTA: reply, book showing, or share
  • Send to past clients and sphere — they refer buyers
💬

SMS / Text

  • Use on Days 3, 12, and 13 for hottest leads
  • Keep texts short: one sentence + link or "reply YES/INFO"
  • Best for re-engaging leads who showed prior interest
  • Always personalize with [First Name] — never blast generic texts
Step 05

The 5-Part Post Formula

Every post on every platform should follow this structure. The order matters — missing any piece lowers conversion.

1

Hook

Stop the scroll in the first 3 seconds. Ask a question, bold statement, or tease a reveal.

+
2

Value

Give info, emotion, or insight. Educate, entertain, or inspire — don't just pitch.

+
3

Visual

High-quality photo or video. Your Cineminn media is your unfair advantage — use it every time.

+
4

CTA

One clear next step: DM, comment, click, call. Never more than one CTA per post.

+
5

Trigger

A question, poll, or "comment [keyword]" that prompts interaction and tells the algorithm to amplify.

Step 06

The $50 Listing Ad System

Organic posting hopes for leads. This system buys them. By gating your high-end Cineminn media behind a lead capture form, we turn casual scrollers into real phone numbers in 5 steps.

🛑 Stop Paying the "Zillow Tax"

Right now, mega-portals take your listing, use your beautiful photos to capture buyer leads, and sell those exact leads back to you (or your competitor) for thousands of dollars at closing. Why let them monetize your media? This $50 ad strategy uses your Cineminn media to hijack that attention, allowing you to capture your own buyer leads for pennies on the dollar.

1

The Ad Setup & Targeting

Go to Facebook/Meta Ads Manager. Don't boost a post—build a real campaign.

  • Objective: Lead Generation (Instant Forms) or Traffic (to a landing page).
  • Budget: $10/day for 5 days ($50 total). Run it Thursday through Monday.
  • Audience: Meta requires a 15-mile minimum radius for housing ads (Special Ad Category). Keep the radius at 15 miles, but let the algorithm filter the audience by using hyper-local ad copy.
2

The Creative & Copy

Use the Cineminn Cinematic Video or a fast-paced Reel cut. The text needs to build extreme curiosity, filter for local buyers, and force a click.

Headline: See inside before the Open House 👀

Primary Text: Hey [City]! Photos only tell part of the story. We just listed this stunning [Bed/Bath] in [Neighborhood]. It features [Killer Feature 1] and [Killer Feature 2].

Want to walk through it right now from your phone?

👉 Click 'Learn More' to unlock the full 3D Virtual Tour, the price, and the private photo gallery before Sunday's open house.
3

The Cineminn Landing Page (The Hook)

Never send ad traffic to your MLS link or Zillow. Send them to the Custom Property Website we build for you at Cineminn.

  • The Trap: They land on the page and see the beautiful exterior hero shot.
  • The Gate: When they scroll down to click the 3D Matterport Tour or the HD Video Walkthrough, a pop-up appears: "Enter your email to unlock the 3D Tour and Floor Plans."
  • The Psychology: You are trading high-value media (which we shot) for their contact information. They want the eye candy; you get the lead.
4

The Lead Capture Form

Keep the friction low to maximize your conversion rate.

  • Ask For: First Name, Email, and Phone Number.
  • Optional Question: Add one multiple choice question: "Are you currently renting or do you own?" (This identifies potential seller leads immediately).
5

The 5-Minute Follow-Up Flow

Speed to lead is everything. As soon as they enter their email to view the 3D tour, trigger this sequence:

Immediate Text (Minute 1): "Hey [Name], it's [Your Name]. Saw you just unlocked the 3D tour for [Address]. The kitchen looks even better in person. Are you looking to move soon, or just browsing the neighborhood today?"

Email (Minute 5): "Hi [Name], here's a direct link back to the 3D tour and the feature sheet for [Address] in case you closed the window. I'm hosting an open house this Saturday, but if you want to beat the crowd, reply to this email and I can get you in early."

Call (Day 2): If they haven't replied, call them. "Hey [Name], saw you checking out the photos of [Address]. That one is moving fast. What exactly are you looking for right now?"
Bonus

Lead Capture Triggers

Every listing should generate 3–5 solid buyer leads beyond the one who purchases. Use at least 2 of these per listing.

1

Neighborhood Market Report

Hyper-local data that both buyers and sellers want. Builds expert authority instantly.

"Want to know what homes are selling for in [Area]? Comment 'REPORT' and I'll send it."
2

VIP Buyer List

Pre-MLS access is a powerful incentive — buyers love feeling like insiders.

"Get listings before they hit the MLS. DM me 'VIP' to join."
3

Virtual Tour Link

For everyone who couldn't attend the open house — keeps the listing working 24/7.

"Couldn't make the open house? Here's a full walkthrough: [Link]"
4

Comment Keyword Triggers

ManyChat or manual DM follow-ups — turn comments into conversations instantly.

Use on every post: "INFO" / "TOUR" / "GUIDE" / "PRICE" / "SHOW"
5

Free Buyer Consultation

Position yourself as the neighborhood expert. The consultation is a discovery call in disguise.

"Thinking about buying in [Neighborhood]? DM me 'BUYER' for a free strategy chat."
6

Seller CMA Offer

Listing activity attracts nearby homeowners thinking about selling. Capture them too.

"Curious what YOUR home is worth? Comment 'VALUE' and I'll run the numbers."
Contingency

The Price Reduction Playbook

Frame a price reduction as a re-launch and a "new opportunity." Here's the exact copy for each channel.

📢

Announcement Post

"Exciting update on [Address]: We've adjusted the price to [New Price]. This is now the best value in [Neighborhood] — and it won't last long."

Use "adjusted" or "new price," never "dropped." Post across IG Feed, FB, LinkedIn on the same day.

✉️

Email to Past Inquiries

"Remember [Address]? The one you loved but the timing wasn't quite right? We just adjusted the price. Want to take another look before the weekend?"

Personalize with first name. This email has a very high reply rate — most people appreciate the heads-up.

💬

Text to Hot Leads

"Hey [Name], quick update on [Address] — price just got adjusted. Still the same beautiful home, just a better deal. Want to get in this week?"

Keep it short. One context sentence + one CTA. Always personalize the name.

🎥

Video Re-Launch Script

"Big news on [Address]… we just adjusted the price to [New Price]. That's [Amount] below where we started. If you were on the fence — now's your chance. Comment 'SHOW' and let's get you in."

Post as Reel + Story + TikTok on the same day. Speed matters.

Overwhelmed? Claim Your Free 20-Hour VA Trial.

You’re a closer, not a full-time social media manager. This 14-day playbook is incredibly effective, but it takes time to execute perfectly. If you closed 10+ deals last year, you qualify for a risk-free 20-hour trial with a pre-trained Cineminn "Value Adder".

✓ We post to all your socials
✓ We write the captions & tags
✓ We manage your $50 Ad Play
Learn about our VA services →
Track Your Results

Success Metrics Per Listing

Track these KPIs for every listing to refine what's working — and prove your value to clients.

👁️
Views per Post
Benchmark vs. prior listings. Identify your best content format.
💬
Comments + DMs
Direct messages = high-intent leads. Track every keyword response.
📧
Email Open + Reply
Target: 30%+ open rate; 5%+ reply rate is excellent.
🏠
Showings from Social
Ask every lead "How did you hear about this listing?"
🚪
Open House Attendance
10+ = solid. 20+ = your content campaign worked.
📋
Leads Captured
Name + contact info per listing. Goal: 3–5 minimum.
📄
Offers Generated
Tie each offer back to a specific channel or action.
Ready to Launch?

Want Us to Shoot Your Listing AND Build the Full Marketing Kit?

Professional photos, video, and 360 tours — plus your complete 14-day content plan, video scripts, and AI-powered marketing assets. One team. One call. Everything done.

Book Your Shoot → Visit cineminn.com